ADVERTISING AND PROMOTIONS

Western Farm Show Official Show Publication

• The Official Show Program is published by High Plains/Midwest Ag Journal

• Will be inserted into the February issue of the High Plains/Midwest Ag Journal, distributed at the show and mailed

to 100+ acre operations

For more information contact:  Zac Stuckey, 1-800-452-7171 ext. 1833 or zstuckey@hpj.com

Show Publicity

Every year a multimedia approach is used to get the word out about all the attractions at the Western Farm Show:

• TV

• Radio

• Direct Mail

• Counter display materials and posters

• Press Releases

• Feature coverage in the High Plains/Midwest Ag Journal starting in January

• Print advertising

• Interviews by Association officials on farm radio stations

Western Equipment Dealers Association members receive posters for display in their retail dealerships. Participating dealers also receive discount coupons as incentives so their customers can save on Western Farm Show tickets.

Targeted Promotions

• Missouri Young Farmers members

• Kansas Young Farmers members

• Young Farm Women members

• Extension agents

• University extension employees

• Vocational agricultural instructors

• Vocational agricultural students

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638 West 39th Street, Kansas City, MO 64111

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